JD.com

JD.com is the largest retailer in China, a member of the NASDAQ100 and a Fortune Global 500 company.

JD.com announced another record-breaking 11.11 sales (Singles’ Day), with the number of customers making a purchase during the grand promotion increasing by 40% year-on-year and order volume increasing by nearly 60%. Trusted by over 700 million consumers and accounting for more than 60% of China’s home appliance market, JD.com has become a gateway for global home appliance product launches and the preferred retail partner for international premium brands entering China. This 11.11, JD.com enabled over 2,000 home appliance brands to achieve 100% year-on-year sales growth during the grand promotion. High-end appliance product pages generated over 100 million visits, while sales of imported and joint-venture premium refrigerators and washing machines hitting RMB 1 billion. JD.com leverages its advanced supply chain, high-quality customer base, intelligent logistics network, and nationwide delivery-installation services to help international brands overcome market entry challenges and reach their target customers quickly and accurately. Reaching High-End Consumers with Precision International premium home appliance brands are increasingly using JD.com to connect Chinese consumers with high-quality imported products, positioning China as a core growth market. In 2025 alone, flagship launches priced above RMB 10,000 (USD 1,400), including Miele’s NOVA, Panasonic’s G5 four-drum washing machines, and Toshiba’s Yutu 2.0, chose JD.com for their market debut. During 11.11, German brand Miele and Swedish brand ASKO had the global launch of their flagship washing machines on JD.com, while Slovenia brand Gorenje saw product traffic surge 110% compared with the previous month. Hitachi leads the ultra-premium refrigerator segment on JD.com with over 80% market share and average unit prices of RMB 23,000 (USD 3,230). During 11.11, two Hitachi flagship models achieved combined sales exceeding RMB 6 million (USD 800,000). Comprehensive Solutions Drive Brand Confidence According to Hitachi, JD.com’s brand credibility is a key factor in winning consumer trust. Gorenje highlights JD.com’s integrated commercial solutions including efficient logistics, intelligent supply chain, omnichannel retail, data-driven operations, and localized marketing capabilities. JD.com not only ensures fast and secure product delivery, but also provides integrated installation and maintenance services for large or built-in appliances, guaranteeing a consistent premium experience. Its nationwide warehouse network and intelligent supply chain optimize inventory, shorten delivery distances, and reduce operational costs, allowing brands to focus on product innovation and market development. Through omnichannel coverage from online e-commerce and the offline JD MALL retail complexes, JD.com provides brands and their consumers with immersive experiences, combining in-store design appreciation with online or offline purchase. Data-driven insights enable precise targeting, effective marketing, and long-term user conversion. During major shopping events, JD.com amplifies brand visibility through livestreams, video highlights, and product reviews, integrating appliances into aspirational lifestyle scenarios. “With a proven infrastructure spanning global supply chain management, brand operations, and consumer experience, JD.com is helping international premium home appliance brands realize the potential of China’s high-end market,” said a spokesperson for JD Home Appliance and Home Living. “As consumers in China embrace premium lifestyles, JD.com offers brands an unparalleled opportunity to launch globally synchronized products, strengthen market presence, and achieve sustainable growth.”   (yuchuan.wang@jd.com)

Beijing, November 12, 2025 – JD.com announces it has set a new record for sales during the 11.11 Grand Promotion (Singles’ Day). As of 11:59 PM (UTC+8) on November 11, the number of customers making a purchase during the grand promotion increased by 40% year-on-year and order volume increased by nearly 60%. Leveraging a robust supply chain, JD.com continues to deliver high-quality products at more affordable prices to customers, achiveing strong growth in both core categories and innovative businesses. Thanks to the application of automation and AI technology in logistics, 95% of retail orders are fulfilled within 24 hours, and customers in nearly 100 cities across China can enjoy real-time, up-to-the-minute delivery. Some highlights as of 11:59 PM on November 11 include (YoY): Further enhanced operational efficiency and innovative service experiences for core categories Home appliances and home living business saw robust growth, sales of over 2,000 brands increased by 100%; Sales of flagship new products drive a 150% year-on-year increase; Integrated delivery and installation orders surged by more than 90%. AI-powered electronics experienced explosive growth, as AI tablets achieved a 200% year-on-year sales increase, and AI glasses, speakers, and home storage devices all recorded growth of over 100%. Nearly 2,000 brands and 500 subcategories across apparel, beauty, and sports posted doubled sales increases, while JD Super, the supermarket division, saw more than 30,000 brands achieve over 100% year-on-year growth in sales. Innovative Businesses Show Strong Growth in First Singles’ Day JD Food Delivery onboarded over 2 million quality restaurants, with daily orders from the top 300 brands surging 13 times compared to the service’s launch month. 7FRESH Kitchen, renowned for its fresh, transparent cooking, gained popularity, achieving a three-day re-order rate triple the industry average while driving a 12%+ increase in orders for nearby restaurants within a three-kilometer radius. In Harbin, 7FRESH Gourmet Mall emerged as a trending landmark, boosting visitor traffic by 80% month-over-month during Singles’ Day. JD’s healthy food brand, 7FRESH Cuisine, launched over 150 tasty dishes, attracting 200% more new users month-over-month. JD Travel delivers affordable, high-quality experiences, with hotel orders soaring eightfold and air ticket orders rising 6.3 times year-over-year. JD Home Cleaning services saw transaction volume grow over 200% year-over-year, with self-operated appliance cleaning orders up 210% and laundry services up 300%. Hairy crabs, sourced directly from farms and delivered to Hong Kong’s Kai Bo Supermarkets in as fast as 12 hours, achieved weekly sales surpassing 15% of the previous year’s annual total. Driving omnichannel growth through innovative retail formats JD.com’s offline electronics stores have expanded to over 4,200 locations, with a year-on-year sales growth of 100%. The offline complex, JD Mall, saw strong growth, with home living sales increasing by 162%. JD Auto’s in-store services, spanning over 3,000 locations nationwide, saw order volume more than double year-on-year. 7FRESH Supermarket’s online orders increased 180% year-on-year. JD Cross-Border upgraded its National Pavilion strategy, resulting in a 12-fold month-over-month increase in channel transaction volume. Sales of 1,500 imported brands on JD Cross-Border increased by three times. JD Global Sales expanded direct mail to 36 countries, with sales and orders in markets like Japan, Korea, Singapore, Malaysia, Thailand, and Australia doubling year-on-year. Enabling brands and merchants to achieve sustainable and efficient growth Over 2,000 brands in home appliance and home living, and near 2,000 brands across apparel, beauty, and sports posted doubled sales increases. JD Super, the supermarket division, saw more than 30,000 brands achieve over 100% year-on-year growth in sales. JD Health reported sales for over 2,500 brands of essential and chronic disease medications, alongside near 100 nutritional supplement categories, also exceeding 100% growth year-over-year. Live-streaming commerce continued to grow. Orders from JD Merchandising Manager livestreaming room increased by more than 150% , and total user watch time grew by three times. More merchants than ever joined livestreaming, with the number of merchant-hosted livestreams rising by three times compared with same period last year, and viewing time expanding by 2.5 times. JD Auction attracted over 40 million participants throughout the event cycle, with core auction items drawing 13 times more viewers and 17 times more bidding reservations month-over-month.   (press@jd.com)